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News > Old Girls' News > Business Enterprise Award follow up with the Founder of nuun, alumna Nour Yakoob

Business Enterprise Award follow up with the Founder of nuun, alumna Nour Yakoob

Nour Yakoob, Class of 2003, established nuun during lockdown, bringing together her love of design, fine patisserie, and social justice. Nour was awarded the Business Enterprise Award in March 2022.

Nour creates bespoke celebratory cakes inspired by art, architecture and nature, and was invited to design a cake to commemorate the School’s 141st birthday, presented at the Old Girls’ Alumni Association Birthday Drinks Party last March. Also in March, nuun was awarded a £3,000 Francis Holland Alumni Association Business Enterprise Award. Six months on, we were keen to learn more about nuun since winning the award.

Says Nour, “Nuun has been growing at a steady pace. I used the award to focus on strengthening the nuun brand and spreading the word out there about my mission to create Art You Can Eat. I was able to bring in a digital marketing consultant who I worked with closely to define the brand's image, refine our social media and create a 12-month plan to grow our online presence. I also used part of the award to build a brand-new website featuring specially commissioned images (also paid for using the award!). I am now reaching my target of doubling my production year on year.  
“The future of nuun will see us move into a dedicated commercial space, develop courses and training, while continuing to work to become a brand synonymous with luxury cake. I have been selected to display my work at the Cake and Bake Show at the Excel- the UK's largest baking event in October and I there are couple of exciting partnership possibilities in the works too!”
Nour advised other alumnae entrepreneurs, ”there is no better time to start than right now! You don't need a business plan to start, but the process of creating one is so valuable in charting the future of your business.”
To find out more about nuun, please visit their website: 

Instagram: @nuun.cakes

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